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Adding
Adsense in the heart of your template:
Link
Units:
Since
the introduction of Google Adsense "link units", we
can now add what looks like a "menu system" to
compliment our menu system within our website. This is HUGE.
Have you ever just clicked on a website and kept clicking on
the menu links? I know we all have. By adding a "Google
link units" to your menu, you will get more clicks than
you thought possible. Try adding the link units near the top
for better performance and try creating your link units to
match the color of your menu system in place. Once in a while
I find myself clicking on a menu link unit without even
realizing it which in turn gives more money to the website
owner.
Leaderboards
& Skyscrapers:
These
may very well be your "bread & butter". I only
say this because of the sheer size of these ads units. The
best place to add these ad units is obvious; Straight across
the very top of your website (leaderboards), and straight down
the side of your template (skyscrapers). Anywhere else may not
look proper within your template and may look unprofessional.
Square
& Rectangle Ad Units:
These
are great to compliment the mass amount of content within your
website and also within your recommended resources. You want
to compliment your content, you don't want Adsense to BE your
content because this will look poor on your part. Adsense is
very popular with webmasters; who doesn't want to make some
extra money. However, don't forget that many of your visitors
are also used to seeing Adsense within a website, and need a
good reason to click on them.
Square
and rectangular units are great to use within articles posted
on your website or within your link resources. Try adding your
Adsense boxes above your resource links within a page to give
your Adsense account that added extra exposure.
Just
remember that Google allows up to 3 ad units per page. Using
these 3 strategies will help to better optimize Adsense for
positioning! Let's now go onto targeting...
Optimizing
Adsense: Taking out non-related ads!
Do
you ever wonder how ads like "business card
specials" ever get displayed on to your website when your
company content is all about baby clothing? Since the
introduction of "Adwords Site Targeting", we now
have to keep an eye on the ads being displayed on our
website(s). Companies may now specifically target your website
for more exposure. There is no restriction whether the website
is content related or not, just more marketing exposure for
the advertiser.
Filtering
Adsense Advertisers:
Within
your Adsense manager, you have the option of using the
"Competition Filter" which allows us to remove
certain websites from the ads being displayed regularly. This
is going to be an on-going optimization task in the future.
Without filtering the ads being displayed within your website,
you might find yourself with ads unrelated to your industry
and possibly some ads that have a negative effect within your
site.
If
you don't remove all the unwanted ads being displayed on your
website, you might end up hurting your Adsense performance
online. The more targeted you can get your Google Adsense ads
to display on each page, the better your chances at being able
to make more money. Try to take a moment every week to study
the ads being displayed on your website.
Open
up a note pad, or word document and record all the websites
you don't want to be displayed anymore. Add these sites to
your "filter list" within your Adsense account.
Remember
to add the website (within your filter list) like so:
smartads.info - without the www. Adding anything after or
before the url will only prevent the company from displaying
one of their many ads like so (www.site.com/ads/1.html). This
way you stop anything from the entire website from showing up
within your Adsense campaign online. The more you optimize
your Adsense filter, the better your performance will pick up
and the less non-related ads will be displayed on your
website.
One
constant that holds true with Adsense:
The
more pages you have with your Adsense campaign being
displayed, the more you WILL make. People who have online
networks immediately can profit from Google Adwords because
they have the power to add their Adsense boxes & banners
onto multiple websites, possibly 1000's of pages.
Should
you add Adsense to your website?
If
you own a small company that has a brochure type website that
gets maybe 50-100 visitors a day, I recommend NOT adding
Adsense to your site. It will never make enough money with
that kind of traffic. Remember: Your Adsense campaign needs to
make over $100 to get paid out.
If
your company receives around 500-1000+ visitors a day, you can
now start considering to make money through Google. Adsense is
all about numbers. Play the numbers to make more money. In
fact, try making goals for yourself to make X amount of
dollars through your Adsense account by a certain time. Doing
this will only increase your business and make your company
more powerful online by increasing the amount of traffic it
receives.
For
multiple websites, channels are important:
Google
allows you to track the performance of multiple websites all
in one account which ultimately gives you the ability to track
how many visitors you're getting for each website. It also
allows you to work harder on those sites that aren't up to
par.
I
consistently look at each individual website channel to work
harder at promoting the ones that aren't performing well. By
doing this, we increase the amount of promotion going into the
websites that under perform, and in turn eventually increase
the business for those websites as well. The more you promote
your website, the more the exposure you will ultimately
deliver for your Adsense campaign and your company.
Google
Search with Adsense:
To
top all that off, you can add Google search within your site
to give visitors a search function for your content and to
allow people to also click on your Adsense program. Please
note that for Google search to work, your website and all of
its content pages must already be indexed by Google. Adding
the Google search bar to your site right away won't help your
visitors at all.
For
more Google Adsense optimization tips, go here:
https://www.google.com/support/adsense/bin/static.py?page=tips.html
Don't
forget to read the Google Adsense Policies & Procedures:
https://www.google.com/adsense/policies
I
hope this article helps you to make more money!
About
the Author
Martin
Lemieux is the president of Smartads. We help small-large
companies to grow their business online and offline.
International: http://www.smartads.info
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